HISTORY OF THE BRAND - Hummel

Hummel International is a Denmark-based sportswear company. The firm was started in 1923 by the Messmer family in the town of Hamburg, Germany. It currently manufactures apparel for football, handball, basketball, rugby league, Australian football, shinty and volleyball. The company also produces footwear for football and handball.

Hummel currently manufactures football team kits for Cork City, Derry City, Vejle Boldklub, AGF, St. Mirren, Panionios, AC Horsens, Bursaspor, Jeonbuk Hyundai Motors, Gyeongnam FC, RC Strasbourg, FC Slovan Liberec, Polonia Warsaw, amongst others.

In Australia the North Queensland Cowboys of the NRL (rugby league) also wear the hummel brand. Shinty clubs Newtonmore and Skye Camanachd are both sponsored by hummel.

It was once an official sponsor of the Danish national football team and Cricket South Africa. Danish international winger Dennis Rommedahl currently wears hummel products exclusively as part of a sponsorship deal. hummel was also the kit provider for the South Africa national cricket team during the 2007 Cricket World Cup. The contract ended in 2009 after which Reebok started sponsoring the team.

The hummel logo is a stylized bumble bee, as hummel is German for bumble bee.

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