...the shop with sports souvenirs!
0 pieces in the shopping cart | Price: 0,- € Incl. VAT

HISTORY OF THE BRAND - Diadora

Diadora is an Italian football, tennis, running, cycling, rugby, athletic shoe, clothing, and fashion accessory manufacturer with locations in Italy, the United States, and Hong Kong.

Diadora is the only Italian athletic footwear and apparel manufacturer to still make some of its products in Italy, a tradition that began in 1948 when the company's founder, Marcello Danieli, first began working in the trade as a young boy.

Danieli, helped by his wife, managed to successfully launch his first product, mountain climbing boots. During the 1950s, a reputation for excellence and quality helped the company grow and become a familiar name throughout the Italian market.

During the economic boom of the '60s, people began to enjoy prosperity and increased recreation. Skiing became popular and Danieli once again met the needs of the market by manufacturing ski boots and the first apres-ski boots.

Next, Diadora introduced running shoes and shortly thereafter, tennis shoes. With the '70s came a young generation whose explosive interest in athletics initiated a boom in the sporting goods industry. Based originally on the renowned Italian artisan techniques, Diadora's shoes became more and more technologically advanced, thanks to cooperation from champions such as Guillermo Vilas, Martin Mulligan, and the legendary Björn Borg.

The mid-'70s also marked Diadora's entry into the football category, aided by Roberto Bettega, who provided invaluable consulting information. Diadora America is the #3 brand in the market share in football (soccer).

On 30 June 1998, Invicta, an outdoor athletics equipment, company was acquired by Diadora.

In 2007, Diadora signed a contract with football club NK Dinamo Zagreb, Croatia.

The famous english football team (Soccer) - Sheffield Wednesday - wore Diadora kits for several seasons in the mid 00s.

In 2008, Diadora SpA signed a joint venture with Win Hanverky Holdings Limited forming a new company called Winor International Company Limited that owns the trademark "DIADORA" in China, Hong Kong, and Macau and will manufacture, design, promote, distribute, and sell products bearing the "DIADORA" in those countries.

In June 2009, Diadora reached an agreement with Italian shoe-making company Geox's founder and chairman Mario Moretti Polegato to buy its assets through his family's investment arm, LIR.

HISTORY OF BRANDS

Action Racing
Adidas
Antigua
Bleacher Creatures
Bulletin
Burrda
Calhoun
CCM
College Concepts
Concepts Sport
Copa
Coveroo
Cufflinks Inc
Dekographics
Diadora
Erima
Errea
Fanatics Branded
Fila
Football Culture
For Bare Feet
Forever Collectibles
Franklin
Fruit of the Loom
G-III
Hands High
Hummel
Chase Authentics
Icons
Imports Dragon
InGlasCo
JAKO
JF Sports Canada
JH Design
Joma
Jordan
Junk Food
Kappa
Le Coq Sportif
Levelwear
Little Earth
LogoArt
Lotto
Macron
Majestic
McArthur
Mitchell & Ness
Mounted Memories
Mustang
NBA
New Balance
New Era
NHL
Nike
Northwest
Old Time Hockey
Outerstuff
OYO Sports
Pangea
Panini
Photo File
Pro Line
Puma
Red Jacket
Reebok
Retake
Rico
Riddell
Score Draw
Sherwood
Siskiyou
Skootz
SoccerStarz
Society43
Spalding
Spawn
SportingID
Sportiqe
Sports Coverage
Stance
Steiner Sports
Tervis
The Hockey News
Three60 Gear
Trends International
Uhlsport
Ultimate Sports Kit
Umbro
Under Armour
UNK
Upper Deck
Vineyard Vines
VOmax
Warrior
WinCraft
Zephyr
'47 Brand
5th & Ocean
NEWS
16. 3. 2024

Added new soccer items.

25. 2. 2024

We currently ship orders once every two weeks. Thank you for your understanding.

7. 1. 2024

Added new NHL collection Victory Arch T-Shirt.

6. 1. 2024

Added new NBA collection 2023/24 City Edition Max90 Expressive Long Sleeve T-Shirt.

5. 1. 2024

Added new NHL collection Black Iced Out T-Shirt.

2. 1. 2024

Added new MLB collection Chip In Team Pullover Hoodie.

31. 12. 2023

Added new MLB collection Team Go For Two T-Shirt.

28. 12. 2023

Added new NBA collection Midnight Mascot Personalized Name & Number T-Shirt.

26. 12. 2023

Added new NBA collection Hardwood Classics Player Burst Tank Top.

25. 12. 2023

Added new NBA collection Midnight Mascot Personalized Name & Number V-Neck T-Shirt.

AdidasAntiguaBleacher CreaturesBulletinCalhounCCMCollege ConceptsCopaCoverooCufflinks Inc
DiadoraFilaFootball CultureFor Bare FeetForever CollectiblesFranklinFruit of the LoomG-IIIHummelChase Authentics
JAKOJF Sports CanadaJH DesignJunk FoodKappaLevelwearLittle EarthLogoArtLottoMacron
MajesticMcArthurMitchell & NessMounted MemoriesMustangNew EraNikeOld Time HockeyPaniniPhoto File
PumaRed JacketReebokRiddellSherwoodSiskiyouSkootzSpaldingSpawnSportiqe
Sports CoverageSteiner SportsThe Hockey NewsThree60 GearUhlsportUltimate Sports KitUmbroUnder ArmourVineyard VinesVOmax
WarriorWinCraftZephyr'47 Brand5th & Ocean

Space for SEO optimization of your website

© 2008 – 2024 Publishing or redistribution of the content of the server FanObchod.cz is prohibited.
Pages programmed by Eriksson Studio - Creation of websites and webdesign